Search Engine Optimization

You would have come across the term ‘Search Engine Optimization’ sometime or the other in your life. But what does it really mean is not clear to many people. This article aids you in understanding as to what Search Engine Optimization literally stands for.

In this fast-pace world, billions of searches are performed every day. These searches are done on popular search engines and social networking websites by people from across the world. People search for various topics including images, locations, general knowledge, videos, academics, news, etc.

‘Search Engine Optimization’ or SEO is a process to modify one’s website and its content so that it achieves the highest ranking in most of the search engines like Google, Yahoo! Search, Bing, Ask, etc. In other words, SEO helps a web page to appear in the top results of the search engines. A site gets more visitors if it appears earlier and more often in the search results list. SEO only affects the organic search results that are not paid or sponsored like ‘Google Ad Words’. Most of the corporate companies use SEO in order to get as many hits as possible on their company’s website, when people search for specific products and services on the search engines. Apart from the corporate world, blog writers and news websites also follow Search Engine Optimization.

Although, Search Engine Optimization is a complex procedure, still there are some ways through which SEO can become handy to your venture’s advantage. Most of the website owners have a query that why they can’t see their website on Google. But the reality is that they don’t know the tricks to get their website on the top of the search engine results. Some of the ways through which one can bring their respective website on the top of a search engine are:

  • To create unique and accurate page titles
  • To improve the site’s URLs
  • To make it easier to navigate
  • To improve link building and design of the website
  • To use accurate keywords
  • To provide a nice description of the web page
  • To choose proper heading, content, and images for the web page
  • To promote the website properly

Among these, the use of optimal keywords is the chief factor to achieve success in SEO. ‘Keywords’ are the most popular words, trends, and topics that people use when they search for something. When someone types in a word or phrase and hits the search button, the most relevant and best websites are displayed on the search engine. Most people hire search engine optimizers, who provide quality SEO services. These search engine optimizers know what a lay person types into the query box and what exactly are the popular keywords. The more accurate the keywords are, the more successful the website will be. Keywords are used in two main places – one is in the meta data or meta tags, and the other is in the content of the website. Many search engine optimizers recommend using 1 to 3 keywords per page or having 2 to 6 percent density of keywords. Most of the searchers don’t do beyond the first page or top 10 of the search results. Thus, the keywords should be carefully chosen in order to increase the visitors on the site. Also, keywords should be relevant, data-driven, and strategically organized to the content of the web page. Effective keywords increase the site’s relevancy and ranking in the search engine results.

Hence, Search Engine Optimization is challenging yet if done effectually, it can generate lucrative results.

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